Kolor Me Koby

The Challenge: A visual artist of this generation and beyond, Melissa Koby’s art has always reflected how she felt and the signs of the time. She gained a following by celebrating people with an underlying theme and incorporating nature. How we would translate and protect Melissa’s art and IP while guiding her throughout the process under a new brand.

Melissa Koby Artist

  • We created a brand that would reflect the essence of Melissa’s art and protect her IP as an artist. Introducing Kolor Me Koby, a home goods brand that included developing a distinct identity, brand deck, and marketing plan in partnership with World Market to tell her story.

  • We introduced a collection of home goods that would reflect Melissa’s artistry and pieces audiences gravitated to. We developed a Marketing strategy to share Melissa’s story online, email campaigns, unique content and the press to properly introduce Kolor Me Koby to World Market audiences and increase visibility to who she was as an artist.

  • Leveraging World Market’s social and press, Kolor Me Koby tableware continues to be a best seller online and in all World Market stores with an everyday tabletop collection along with entertaining pieces and conversation starters. Kolor Me Koby has now expanded to grocery and other specialty retailers expanding her reach.